Lindsay

Lindsay Dinkins is a SEO Web Writer and Inbound Marketing Specialist. After her father, writing is her first love. She enjoys creating content that captures an audience's attention, cooking Southern goodness, and keeping outdoors. Lindsay hails from Winston-Salem, NC, home of the Krispy Kreme doughnut, Moravian cookies, and the annual River Run International Film Festival.

Posts by Lindsay

school-of-open-logo

You Should Be Giving Away Your Expertise

No matter your industry, niche, or business, you have expertise that perhaps no one else has. You may refer to this as trade secrets or, “things you learn from experience.” Either way, you’re an expert. If you’re a plumber, for example, you know significantly more about pipes, drains, and water than I’ve ever dreamt. Though,
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blog-word

How to Find Awesome Topics to Blog About

For many small businesses and entrepreneurs, the idea of blogging regularly is daunting. I can’t tell you how many times I have heard business owners clueless of what to write especially after they’ve been in the business for years, sometimes decades. The truth is, I tell them, you should write about two things: What you
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Target-SEO

You Don’t Need SEO!

What?! Yea, I said it. A SEO-expert said you don’t need SEO. And really, you don’t. Honest. No gimmicks. In fact, if you never did any back-end SEO, you’d still be okay. Meta-titles, tags, ALT. Don’t worry about it. Which totally goes against everything everyone has ever said about the internet and SEO. But here’s
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talk-to-the-experts

8 Benefits of Inbound Marketing

You’ve undoubtedly seen outbound marketing though you may not be aware of the term. The Superbowl Half-Time commercials. Radio ads for a new app for your smartphone. The billboard for a restaurant on an upcoming exit. Outbound marketing is essentially any kind of marketing that sends a message out to a large group of people.
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what-is-SEO

How To Perfect Your SEO

I get this question a lot: “How much time should I spend on my SEO before I know it’s perfect?” Ah, the elusive perfection of Search Engine Optimization (SEO. The one thing every single SEO writer or strategist wishes to pull out of a big black top hat and triumphantly proclaim, “TA DAH!” But before
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alex-yosifov-food-fun-2

How To Create Community On Social Media

It’s the social media marketer’s dream–a social media community that is encouraging and interactive. Every business wants visitors to like their Facebook page; everyone wants their tweets starred or better yet, retweeted. So, how does a company create community on social media pages? It’s hard, I mean really, really hard, to get the kind of
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yellow pages is dead

Why You Can’t Rely on Yellow Pages Anymore

I was at a cookout over the Fourth of July weekend when I met the a man who had been in the insurance industry for almost 30 years. We got to talking about the changing marketing landscape from then to today. “What do you think of Yellow Pages?” he asked me. Oh, the Yellow Pages–one
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the-purpose-of-seo

Five Ways to Know Your SEO is Working

You spent a ton of time, maybe a ton of money, to get your SEO just right. But how do you know if you did it right? I mean, what’s the point if you can’t see any results, right? So, how do you know if your SEO is working? 1) You’re gaining more visitors, even
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New Winston Museum

New Winston Museum — Winston-Salem, NC

Dear Friend, A picture tells a thousand stories. There were fewer things I enjoyed more growing up than sitting with my grandmother and listening to her stories. Stories of telephone lines that were shared amongst small communities of homes, of living through the Great Depression solely on pinto beans and cabbage. I learned at an
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For an authentic Italian experience without ever stepping foot on an airplane.

Luce Restaurant — Charlotte, NC

Dear Friend and Dining Enthusiast, Watch as her eyes light up as you take her hand and transport her to an authentic Italian salon lined with travertine tile and Roman-style pillars. Michelangelo-esque paintings decorate the walls. Men in black ties and vests deliver beautiful plate after plate of the freshest seafood straight from the crystal
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