No matter your industry, niche, or business, you have expertise that perhaps no one else has. You may refer to this as trade secrets or, “things you learn from experience.” Either way, you’re an expert. If you’re a plumber, for example, you know significantly more about pipes, drains, and water than I’ve ever dreamt. Though,
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For many small businesses and entrepreneurs, the idea of blogging regularly is daunting. I can’t tell you how many times I have heard business owners clueless of what to write especially after they’ve been in the business for years, sometimes decades. The truth is, I tell them, you should write about two things: What you
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What?! Yea, I said it. A SEO-expert said you don’t need SEO. And really, you don’t. Honest. No gimmicks. In fact, if you never did any back-end SEO, you’d still be okay. Meta-titles, tags, ALT. Don’t worry about it. Which totally goes against everything everyone has ever said about the internet and SEO. But here’s
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You’ve undoubtedly seen outbound marketing though you may not be aware of the term. The Superbowl Half-Time commercials. Radio ads for a new app for your smartphone. The billboard for a restaurant on an upcoming exit. Outbound marketing is essentially any kind of marketing that sends a message out to a large group of people.
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I get this question a lot: “How much time should I spend on my SEO before I know it’s perfect?” Ah, the elusive perfection of Search Engine Optimization (SEO. The one thing every single SEO writer or strategist wishes to pull out of a big black top hat and triumphantly proclaim, “TA DAH!” But before
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It’s the social media marketer’s dream–a social media community that is encouraging and interactive. Every business wants visitors to like their Facebook page; everyone wants their tweets starred or better yet, retweeted. So, how does a company create community on social media pages? It’s hard, I mean really, really hard, to get the kind of
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I was at a cookout over the Fourth of July weekend when I met the a man who had been in the insurance industry for almost 30 years. We got to talking about the changing marketing landscape from then to today. “What do you think of Yellow Pages?” he asked me. Oh, the Yellow Pages–one
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You spent a ton of time, maybe a ton of money, to get your SEO just right. But how do you know if you did it right? I mean, what’s the point if you can’t see any results, right? So, how do you know if your SEO is working? 1) You’re gaining more visitors, even
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